Y&R Mexico Just Made A Very Powerful Bookstore Commercial #BaconBits

Los Angeles-based Central Films North’s award-winning director Rodrigo Garcia Saiz ignites a knowledge-fueled riot, defying police aggression with books in the affecting :90 “Weapons” for Mexican bookstore Gandhi out of Young & Rubicam Mexico. The cinematic spot features a group of young radicals preparing to face an onslaught of riot shield-brandishing officers that are readying themselves for conflict with batons and vicious dogs.

The Ham’s Take

During a time of civil unrest and political scandal in Mexico, Gandhi Bookstores is carpe-ing the f-cking diem with Y&R Mexico. This advertisement is ballsy, and what captured us the most was how much it said without one word being spoken. If knowledge is power, than Gandhi Bookstores has transformed itself nicely into The Allspark.

Submit Your Creative Work

This feature was submitted by Jenna Wigman via our handy submission form.


Client: Gandhi Bookstores
Title: “Weapons”
Agency: Young & Rubicam Mexico
Chief Creative Officer: Jose Montalvo
General Creative Director: Agustin Velez
Creative Director: Sergio Diaz Infante
Copywriter: Rodrigo Ramirez
Art Director: Francisco Hernandez
Head of Production: Bernardo Salum
Agency Producer: Noel Abreu
Production Company: Central films
Director: Rodrigo Garcia Saiz
DP: Beto Casillas
Executive Producer: Mauricio Francini
Editorial: Central Films
Editor: Jorge Hernandez
Post Production: Central Films/MPC
Colorist: Ricky Gaussis
Post Production Coordinator: Patricia Guerra
Post Producer: Leonel Perez
VFX Company: Central Films/MPC
Music Company: Sonideros
Music Producers: Ramiro del Real, Renato del Real
Compositers: Ramiro del Real, Renato del Real
Audio Post: Bravo Audio
Mixer: Bernardo Bravo
Audio Post Producer: Bernardo Bravo

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