Evian’s “Little Big Baby” Campaign Captures Our Inner Kid

Havas’ BETC (Paris) Creative Director, Filip Nilsson, has done it again. The new campaign for Evian is playful, and just in time for Summer 2015. BETC describes the ad on its blog, “This print campaign is unique with a side-by-side presentation of two posters. In the first, we see the legs of an adult with a bottle of evian and in the second, which is an extension of the image, a baby’s upper body and head: a “before and after” treatment that spans several generations.” #BaconBits

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h/t: adeevee

Credits

Advertising Agency: BETC, Paris, France
Creative Director: Filip Nilsson
Art Director: Agnes Cavard
Assistant Art Dirextor: Felix Falzon
Copywriter: Valerie Chidlovsky
Photographer: Jean Yves Lemoigne
Retoucher: Pierrick Guenneugues, Sparklink
Art Buyer: Isabelle Mocq-Orain, Nathalie Gruselle
Production: Sarah Belhadj

Tags: #BaconBits, Bacon Bits, evian, little big baby