Po Google’s Transgender Commercial Just Blew Our Minds #BaconBits
Google has just released a new spot by Venables Bell & Partners for their Google My Business brand. The 2:39 spot is a nod to The City Gym, the transgender community, and small businesses everywhere:
HAM je uzme
Not to be outdone by my cohort Ryan and his recent rally cry/post for knowledge, I thought I’d follow it up with a powerful spot for gender equality. #dramawars
Ryan is a massive Korean man and Google SMBC advisor, and I’m a gym rat with a 2-day habit. Needless to say, we’re definitely strong supporters of Jake, and of Ms. Hailee Bland Walsh’s statement that her gym “should be more than a place to workout. It should be a place to belong.”
This spot is a bold look into an under-served community that is consistent with Google’s efforts to promote diversity and equality. Its release, in the middle of National Pride Month, is also duly noted. Well played Venables Bell & Partneri, and Google.
Krediti
Klijent: Google
Marka: My Business
Spot: “City Gym”
Agencija: Venables Bell & Partneri
Chairman: Paul Venables
Izvršni kreativni direktor: Will McGinness
Kreativni direktor: Lee Einhorn
Art Director: Avery Oldfield
Autor reklamnih tekstova: Adam Wolinsky
Director Of Integrated Production: Craig Allen
Agency Producer: Amy Gatzert
Produkcijska kuća: Uber Content
Direktor: Eliot Rausch
Director of Photography: Chayse Irvin
Executive Producer: Preston Lee
Proizvođač: Micki Poklar
Editing Company: Lumberyard
Urednik: Kevin Bagley
Sound Design: 740 Sound
Sound Designers: Rommel Molina
Music: Songs for Film and TV
Mix: Lime
V/FX: Lumberyard
V/FX Producer: Zoe Zaitzeff
Business Lead: Colleen McGee
Direktor račun: Robert Woods
Supervizor račun: Brenda Pyles
Account Manager: Ariel Rosen
Senior Project Manager: Shannon Duncan
h / t: Adweek
