Google’s Transgender Commercial Just Blew Our Minds #BaconBits

Google has just released a new spot by Venables Bell & Partners for their Google My Business brand. ದಿ 2:39 spot is a nod to The City Gym, the transgender community, and small businesses everywhere:

ಹ್ಯಾಮ್ ಟೇಕ್

Not to be outdone by my cohort Ryan and his recent rally cry/post for knowledge, I thought I’d follow it up with a powerful spot for gender equality. #dramawars

Ryan is a massive Korean man and Google SMBC advisor, and I’m a gym rat with a 2-day habit. Needless to say, we’re definitely strong supporters of Jake, and of Ms. Hailee Bland Walsh’s statement that her gym “should be more than a place to workout. It should be a place to belong.”

This spot is a bold look into an under-served community that is consistent with Google’s efforts to promote diversity and equality. Its release, in the middle of National Pride Month, is also duly noted. Well played Venables Bell & ಪಾರ್ಟ್ನರ್ಸ್, and Google.


ಕ್ರೆಡಿಟ್ಸ್

ಕ್ಲೈಂಟ್: ಗೂಗಲ್
ಬ್ರ್ಯಾಂಡ್: My Business
Spot: “City Gym”
ಸಂಸ್ಥೆ: Venables Bell & ಪಾರ್ಟ್ನರ್ಸ್
Chairman: Paul Venables
ಕಾರ್ಯನಿರ್ವಾಹಕ ಕ್ರಿಯೇಟಿವ್ ನಿರ್ದೇಶಕ: Will McGinness
ಕ್ರಿಯೇಟಿವ್ ನಿರ್ದೇಶಕ: Lee Einhorn
ಕಲಾ ನಿರ್ದೇಶಕರು: Avery Oldfield
ಕಾಪಿರೈಟರ್: Adam Wolinsky
Director Of Integrated Production: Craig Allen
Agency Producer: Amy Gatzert
ಪ್ರೊಡಕ್ಷನ್ ಕಂಪನಿ: Uber Content
ನಿರ್ದೇಶಕ: Eliot Rausch
Director of Photography: Chayse Irvin
Executive Producer: Preston Lee
ನಿರ್ಮಾಪಕ: Micki Poklar
Editing Company: Lumberyard
ಸಂಪಾದಕ: Kevin Bagley
Sound Design: 740 Sound
Sound Designers: Rommel Molina
Music: Songs for Film and TV
Mix: Lime
V/FX: Lumberyard
V/FX Producer: Zoe Zaitzeff
Business Lead: Colleen McGee
Account Director: Robert Woods
ಖಾತೆ ಮೇಲ್ವಿಚಾರಕರಾದ: Brenda Pyles
Account Manager: Ariel Rosen
Senior Project Manager: Shannon Duncan

H / T: ಆಡ್ವೀಕ್

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