Google’s Transgender Commercial Just Blew Our Minds #BaconBits

Google has just released a new spot by Venables Bell & Partners for their Google My Business brand. The 2:39 spot is a nod to The City Gym, the transgender community, and small businesses everywhere:

햄의 가져

Not to be outdone by my cohort Ryan and his recent rally cry/post for knowledge, I thought I’d follow it up with a powerful spot for gender equality. #dramawars

Ryan is a massive Korean man and Google SMBC advisor, and I’m a gym rat with a 2-day habit. Needless to say, we’re definitely strong supporters of Jake, and of Ms. Hailee Bland Walsh’s statement that her gym “should be more than a place to workout. It should be a place to belong.”

This spot is a bold look into an under-served community that is consistent with Google’s efforts to promote diversity and equality. Its release, in the middle of National Pride Month, is also duly noted. Well played Venables Bell & 파트너, and Google.


크레딧

클라이언트: 구글
상표: My Business
Spot: “City Gym”
정부 기관: Venables Bell & 파트너
Chairman: Paul Venables
집행 크리에이티브 디렉터: Will McGinness
크리에이티브 디렉터: Lee Einhorn
아트 디렉터: Avery Oldfield
카피라이터: Adam Wolinsky
Director Of Integrated Production: Craig Allen
Agency Producer: Amy Gatzert
생산 회사: Uber Content
이사: Eliot Rausch
Director of Photography: Chayse Irvin
Executive Producer: Preston Lee
제작자: Micki Poklar
Editing Company: Lumberyard
편집자: Kevin Bagley
Sound Design: 740 Sound
Sound Designers: Rommel Molina
Music: Songs for Film and TV
Mix: Lime
V/FX: Lumberyard
V/FX Producer: Zoe Zaitzeff
Business Lead: Colleen McGee
계정 이사: Robert Woods
계정 관리자: Brenda Pyles
Account Manager: Ariel Rosen
Senior Project Manager: Shannon Duncan

H / t: 애드 위크

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