Google’s Transgender Commercial Just Blew Our Minds #BaconBits

Google has just released a new spot by Venables Bell & Partners for their Google My Business brand. നബി 2:39 spot is a nod to The City Gym, the transgender community, and small businesses everywhere:

ഹാമിന്റെ വാങ്ങരുതു

Not to be outdone by my cohort Ryan and his recent rally cry/post for knowledge, I thought I’d follow it up with a powerful spot for gender equality. #dramawars

Ryan is a massive Korean man and Google SMBC advisor, and I’m a gym rat with a 2-day habit. Needless to say, we’re definitely strong supporters of Jake, and of Ms. Hailee Bland Walsh’s statement that her gym “should be more than a place to workout. It should be a place to belong.”

This spot is a bold look into an under-served community that is consistent with Google’s efforts to promote diversity and equality. Its release, in the middle of National Pride Month, is also duly noted. Well played Venables Bell & പങ്കാളികൾ, and Google.


Credits

ക്ലയന്റ്: Google
ബ്രാൻഡ്: My Business
Spot: “City Gym”
ഏജൻസി: Venables Bell & പങ്കാളികൾ
Chairman: Paul Venables
എക്സിക്യൂട്ടീവ് ക്രിയേറ്റീവ് ഡയറക്ടർ: Will McGinness
ക്രിയേറ്റീവ് ഡയറക്ടർ: Lee Einhorn
കലാസംവിധാനം: Avery Oldfield
കാനഡയെ: Adam Wolinsky
Director Of Integrated Production: Craig Allen
Agency Producer: Amy Gatzert
പ്രൊഡക്ഷൻ കമ്പനി: Uber Content
സംവിധായകന്: Eliot Rausch
Director of Photography: Chayse Irvin
Executive Producer: Preston Lee
നിര്മാതാവ്: Micki Poklar
Editing Company: Lumberyard
എഡിറ്റർ: Kevin Bagley
Sound Design: 740 Sound
Sound Designers: Rommel Molina
Music: Songs for Film and TV
Mix: Lime
V/FX: Lumberyard
V/FX Producer: Zoe Zaitzeff
Business Lead: Colleen McGee
അക്കൗണ്ട് ഡയറക്ടർ: Robert Woods
അക്കൗണ്ട് സൂപ്പർവൈസർ: Brenda Pyles
Account Manager: Ariel Rosen
Senior Project Manager: Shannon Duncan

H / T: adweek

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