Por Matthew ProctorGoogle’s Transgender Commercial Just Blew Our Minds #BaconBits
Google has just released a new spot by Venables Bell & Partners for their Google My Business brand. O 2:39 spot is a nod to The City Gym, the transgender community, and small businesses everywhere:
Pegue a de Ham
Not to be outdone by my cohort Ryan and his recent rally cry/post for knowledge, I thought I’d follow it up with a powerful spot for gender equality. #dramawars
Ryan is a massive Korean man and Google SMBC advisor, and I’m a gym rat with a 2-day habit. Needless to say, we’re definitely strong supporters of Jake, and of Ms. Hailee Bland Walsh’s statement that her gym “should be more than a place to workout. It should be a place to belong.”
This spot is a bold look into an under-served community that is consistent with Google’s efforts to promote diversity and equality. Its release, in the middle of National Pride Month, is also duly noted. Well played Venables Bell & Parceiros, and Google.
Créditos
Cliente: Google
Marca: My Business
Spot: “City Gym”
Agência: Venables Bell & Parceiros
Chairman: Paul Venables
Diretor executivo de criação: Will McGinness
Diretor de Criação: Lee Einhorn
Diretor de Arte: Avery Oldfield
Copywriter: Adam Wolinsky
Director Of Integrated Production: Craig Allen
Agency Producer: Amy Gatzert
Companhia de Produção: Uber Content
Diretor: Eliot Rausch
Director of Photography: Chayse Irvin
Executive Producer: Preston Lee
Produtor: Micki Poklar
Editing Company: Lumberyard
Editor: Kevin Bagley
Sound Design: 740 Sound
Sound Designers: Rommel Molina
Music: Songs for Film and TV
Mix: Lime
V/FX: Lumberyard
V/FX Producer: Zoe Zaitzeff
Business Lead: Colleen McGee
Account Director: Robert Woods
Conta Supervisor: Brenda Pyles
Account Manager: Ariel Rosen
Senior Project Manager: Shannon Duncan
h / t: Adweek
