By How To Start A Creative Agency #LunchtimeLaughter
Forget finding an advertising job, start your own agency! Ben Horsley, a Creative Director out of Guildford & London, shares our snarky outlook on creativity–if you can’t laugh at your own industry, what else is there? In an effort to capture the quintessence of creative agencies, Ben crafted a How-To titled How To Start A Creative Agency that is spot on. Today’s #lunchtimelaughter features Ben’s words, enjoy…
How To Start A Creative Agency
1. Open a dictionary at a random page and choose a word. It doesn’t have to make much sense. Eg: Immolate, Juice, or Bravado.
2. Think of a strapline which tells your customers nothing about what you do, in a short, twee, friendly way. “We make brands feel fizzy.”
3. Create a wacky “Meet the team” page. Include useless facts about your staff. Include quirky photos. Basically anything that’ll make customers not want to actually meet your team.
4. Talk incessantly about “our brand” and “storytelling” and “social”.
5. Work from a slightly run-down, open-plan office in an up-and-coming part of town. Hang a bike on the wall. (Must be exposed brick.) Purchase some really uncomfortable, colourful, and abstract furniture.
6. Have a “breakout” room and a piece of novelty sporting equipment such as a football table or pinball machine. And a mini beer fridge.
7. Buy a shitload of Macs and put stickers on them!
8. Hire some web developers, but call them “rockstars” or “ninjas”.
9. Have more directors than actual working staff. All directors must wear thick, black-rimmed, designer glasses. And brown shoes. With blue jeans.
10. Just have loads of fun ideas! Scatter toys around the office!
11. Tweet absolute regurgitated tedium to your 34 followers.
12. Follow every single design, social, and marketing trend. Just like every other goddamn creative agency in the entire world ever.
13. Pretend you are a Don Draper-esque ad man by drinking a large scotch before meetings. But the reality is, you’ll vomit in a wire mesh bin, and fall asleep on the toilet by 3pm.
(h/t creative84)
