Anti Logos Flood The Internet in Protest of FIFA’s 2022 World Cup in Qatar
Ask any media planner and they’ll tell you that when a brand sponsors an event it’s always a risk. Usually it’s a risk that’s worth taking. When it comes to The 2022 World Cup in Qatar, that’s not the case. The exposure of slave-labor, immigrant worker deaths, and corruption in Qatar’s preparation for The 2022 World Cup is not only crippling the FIFA organization, former World Cup sponsors are being called out by the crowd as well.
A groundswell of anti logos are flooding the internet, urging brands to stay away from sponsoring The 2022 World Cup in Qatar, and even FIFA all together. Websites like Reddit and Bored Panda are even fielding public submissions.
10 Powerful World Cup Anti Logos
It’s a dangerous time for the world’s #1 sport. As the outrage grows and more Anti Logos surface, brands are starting to do the once unthinkable–pull out of sponsoring The World Cup.
Is this an opportunity for a brand to stand up and make a statement? Or is this better left alone?