Private Vegas: The Self-Destructing Book

Mother New York just released this video for the release of James Patterson’s new book, Private Vegas. It’s pure bacon–a tasty treat.

Mother New York:
“We decided to take the usual thrill of reading one of his novels to an unprecedented height and make his fans read against the clock. We created The Self-Destructing Book. The most thrilling reading experience ever. Patterson’s fans have just 24 hours to read his new book, Private Vegas, before it destructs itself. The integrated campaign brings to life the concept in two spectacular versions:

Private Vegas Patterson's Self-Destructing Book

For $294,038 one lucky reader will be able to purchase the book along with a private trip to an undisclosed luxury location, a 5-course dinner with Patterson, gold binoculars to read from a safe distance and a SWAT team for book handling. The second version is a free, digital book released through a web application. 1,000 readers in the U.S. will have 24 hours to race to the end of the book before it disappears in an arresting fashion.”

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