July 2, 2015 0 Comments

Sinkboy & Sinkgirl Melt Hearts for Colgate #BaconBits

Colgate is on a mission to get its customers to close the tap while brushing their teeth. This should do it…right?

The Ham’s Take

Simple, accurate, and decently executed–we’ve seen a handful of complaints about proportions. Nevertheless, the concept is so salient that any execution complaints can easily be overlooked–because this ad does what all great ads do: it makes us feel. We give it a hearty ham A- and hope we see more from Y&R New York. There’s alot of momentum here.

Credits

Advertising Agency: Y&R New York / Red Fuse
Executive Creative Director: Gloria de la Guardia
Creative Director: Antonio Arias, Arturo Goni
Art Director: Randy Diaz
Copywriter: Borja Eizmendi
Photographer: Ale Burset
Retoucher: Gabriel Chouy
h/t: aotw, digitalsynopsis

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