The Lexus Hoverboard is Here in All Its Glory #BaconBits

It’s time to whip out all of the Back To The Future quips: Somebody call Marty McFly because a functional hoverboard (not a spoof, cough-cough HUVrTech) has hit the skatepark. This week, Lexus 1,000 tweets/hour and a 20% increase of “Lexus” mentions on Twitter—this activity has been stimulated by the wide coverage of its campaign

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