Google’s Transgender Commercial Just Blew Our Minds #BaconBits

Google has just released a new spot by Venables Bell & Partners for their Google My Business brand. The 2:39 spot is a nod to The City Gym, the transgender community, and small businesses everywhere:

The Ham’s Take

Not to be outdone by my cohort Ryan and his recent rally cry/post for knowledge, I thought I’d follow it up with a powerful spot for gender equality. #dramawars

Ryan is a massive Korean man and Google SMBC advisor, and I’m a gym rat with a 2-day habit. Needless to say, we’re definitely strong supporters of Jake, and of Ms. Hailee Bland Walsh’s statement that her gym “should be more than a place to workout. It should be a place to belong.”

This spot is a bold look into an under-served community that is consistent with Google’s efforts to promote diversity and equality. Its release, in the middle of National Pride Month, is also duly noted. Well played Venables Bell & Partners, and Google.


Client: Google
Brand: My Business
Spot: “City Gym”
Agency: Venables Bell & Partners
Chairman: Paul Venables
Executive Creative Director: Will McGinness
Creative Director: Lee Einhorn
Art Director: Avery Oldfield
Copywriter: Adam Wolinsky
Director Of Integrated Production: Craig Allen
Agency Producer: Amy Gatzert
Production Company: Uber Content
Director: Eliot Rausch
Director of Photography: Chayse Irvin
Executive Producer: Preston Lee
Producer: Micki Poklar
Editing Company: Lumberyard
Editor: Kevin Bagley
Sound Design: 740 Sound
Sound Designers: Rommel Molina
Music: Songs for Film and TV
Mix: Lime
V/FX: Lumberyard
V/FX Producer: Zoe Zaitzeff
Business Lead: Colleen McGee
Account Director: Robert Woods
Account Supervisor: Brenda Pyles
Account Manager: Ariel Rosen
Senior Project Manager: Shannon Duncan

h/t: adweek

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